Creating Custom Phone Cases for Your Brand: A Step-by-Step Guide

Custom Phone Cases

There are 9 billion mobile unit connections globally compared to our population of 8.2 billion. That is a lot of cell phones! Custom phone cases, in significantly, are easy to obtain and tempting to customers who want to personalize or enhance the functioning of one device; they can’t survive without it.

Building a business around creating and selling phone cases has several advantages:

  • Because of their compact size, they are accessible to stock and ship.
  • They are moderately priced to manufacture.
  • They can purchase both online and in person.
  • You can start with a more negligible risk by printing on demand or buying bulk for better profits.
  • Every new phone model is a unique chance to target the 48% of smartphone users who update every two years.

There will be competition, as with any business with low entry hurdles. However, all you need to achieve is a piece of this vital market.

The following advice addresses the most often asked questions regarding beginning a phone case brand, including:

  • What kinds of phone cases are available?
  • Where can I find unique phone case designs?
  • How do I predict which phone cases and patterns will be famous?
  • Can I sell my phone cases anywhere?

If producing and selling phone cases seems like an excellent internet business idea, but you need help figuring out where to begin, you’ve come to the correct spot. Consult our how to start business guide to start.

Create Custom Phone Cases for Business

  • Is it profitable to sell phone cases?
  • Considerations before launching a Phone Case Business
  • How to Start Your Own Phone Case Company
  • Starting your own phone Cover Company
  • FAQ about Phone Cases in Business

Is it Profitable to sell Custom Phone Cases?

A phone cover business could be a profitable method to make money online. Personalized phone cases appear to be eternally fashionable.

Phone cases are straightforward to manage from a management standpoint. There are fewer replacements because they do not break frequently.

They are frequently lightweight and low-cost to ship, with significant profit margins.

You can buy phone cases for as low as $4 and sell them for $12 or more, making an easy 52% profit.

What’s the best part? Starting a phone case business can be a small initial investment. You can make a web-based store in hours, join it to an outsourcing application, and have it functional in hours.

Considerations Before Starting a Phone Case Company

Before making phone cases, you should be aware of the many styles available and which phones you must support.

Varieties of Custom Phone Cases

In terms of functionality, certain phone cases are more helpful than others. Some offer protection, while others serve as a second “skin” rather than a case.

Some phone case manufacturers are working hard to fix the issues outlined above.

There are various options available, but here are some more frequent ones to get you started.

Slim and Gel Cell Phone Cases

These are some of the most affordable solutions for creating and customizing your phone case, especially when you need to print them as needed.

Slim cases are slimmer, and a flexible, rubbery silicone gel frequently enables you to add an eye-catching design and extra grip to a phone.

Remember that not every buyer shopping for a phone case desires a large “secure” one.

Bumper Protective Cases for Phones

These covers are typically composed of a more sophisticated, shock-resistant material to protect your phone from knocks and scratches and, unlike slim phone cases, frequently only cover the sides or border of your phone (they might also include an additional set to protect the back from scratches).

Pocket and Folio Phone Cases

Folio cases include a cover that folds onto the front of your phone, giving it the look of a notebook while shielding the screen from dirt and scratches.

Some can even use it as a phone stand, while others offer wallet-like capabilities, including the capacity to hold cash or credit cards.

These are usually made of a leathery material and will cost more than slender cases, but they will appeal to more practical customers.

Strong Phone Cases for Protection

Many people think about getting a phone case to safeguard the dozens of dollars spent on their phone if it is stolen.

Rugged cases are bulkier and heavier, but they offer more protection to customers.

It is vital to keep this in mind while developing phone case webshops and writing product information for hard phone covers.

Everything from drop testing to specifics regarding water resistance can make shoppers feel at ease.

Cases for Batteries

Battery life is an issue these days, regardless of the phone.

While battery cases are more expensive than other phone cases, they are also practical and helpful when we wish we had a little additional charge.

Battery cases are an excellent addition for phone models where battery life is a common complaint because they safeguard your phone and add some more performance.

Cases made of Silicone

Another low-cost alternative for selling phone cases online is silicone. Silicone casings are comfortable and robust and perform well in hot environments. Customers appreciate the calming feel of silicone phone cases. These are available for roughly $2 each case on dropshipping websites.

Choosing which device to concentrate on Is not just a matter of determining what kinds of phone cases you want; you also need to decide what phones you want to support.

It can provide an opportunity to delve into specific niches based on phone types. If you can anticipate demand for cases for upcoming phones or identify any underserved smartphone varieties, there may be potential there as well.

Before designing or making bespoke phone cases, consider the following devices:

iPhone Models

  • iPhone 8
  • iPhone X
  • iPhone 11
  • iPhone 12
  • iPhone 12 Pro Max
  • iPhone 13 mini
  • iPhone 13 Pro
  • iPhone 13 Pro Max
  • iPhone 14
  • iPhone 14 Pro
  • iPhone 14 Plus

Samsung Galaxy Models

  • Galaxy S
  • Galaxy A
  • Galaxy F
  • Galaxy M
  • Galaxy Z

Xiaomi Models

  • Mi 9
  • Mi 10
  • Mi 11
  • Xiaomi 11
  • Xiaomi 12

First, look at search volume as a gauge of demand for different phone cases by performing basic keyword research in Google’s Keyword Planner or KWFinder. If you intend to sell your items through Google Ads, you should investigate this before making your case for the phone.

How to Start Your Phone Case Brand

The most successful phone case businesses only emerged after some time. These brands adhered to a business plan and expanded sustainably, even when they made mistakes.

Use this step-by-step tutorial to build your phone case brand and organize your business model:

  1. Determine a market requirement.
  2. Creating a business strategy.
  3. Decide who your target market is
  4. Begin designing
  5. Where can you get your phone cases?
  6. Select a brand name and logo.
  7. Select a price range.
  8. Create an online store.
  9. Promote your brand

1. Determine a Market Requirement

You will need more than your efforts to create your phone case successfully. Think of a specific market that is yet untapped.

Is this a case intended for outdoor use? Is it a compilation of works made by regional artists in your city? Determine what types of phone cases might exist but still need to be given by large corporations, and then make phone cases online to fill those gaps.

While many users are even attempting to develop DIY phone cases, there is still plenty of room to acquire a market share.

Andrew Moore of Felony Case claims in a Shopify Masters interview that after creating his brand of phone cases, he found a need in the iPhone case sector.

From that time, they had the primary cases that you could get for cheap at Dollarama, the Dollar Store, or a mall kiosk.

During his investigation, Andrew discovered that the other half of the market consisted of costly, protective iPhone cases. However, neither phone case was visually appealing.

He recognized a gap in the market for “more fashion-forward folks seeking for an iPhone case, something unique.” Consider this: a woman with a thousand-dollar handbag is unlikely to desire a cheap mall case or a comprehensive protective cover.

So Andrew chose attractive phone cases that also protected if someone dropped their phone.

2. Develop a Business Plan

Guide you through launching your phone case business. It can assist you in clarifying your project, identifying bottlenecks, determining what resources you will require, and evaluating your company idea before you begin.

Think about it: What is the overall goal of this product? Do you want to create a phone case for Urban Outfitters or Nordstrom? or do you wish to establish a high-end brand that sells in upscale boutiques?

Do you want to build an eCommerce site to sell to current customers? You may give a portion of your profits to a reputable charity, but you have the final say as the business owner.

Identify and keep in mind your business goals while you establish your phone case brand.

3. Choosing Your Phone Cases’ Target Market

Must identify a target audience if internet sales are to be successful. Your goal is to establish a market for the goods and a phone case or accessory that should be available.

After all, your planning and design work will be for nought if no one buys your items.

Consider the following details before creating custom phone cases:

  • Age bracket
  • Profession
  • Purchasing habits
  • Interest
  • Lifestyle
  • Exercises and attitudes

You are responsible for how you get this information. New businesses frequently employ social media tools such as Facebook Audience Insights to attract new audiences.

Creating an email list can also be beneficial for marketing and consumer insights.

Think about the benefits and drawbacks of concentrating on people of all kinds. For instance, people are more hip and open to word-of-mouth and viral marketing. They require more resources as well.

Although middle-aged buyers may be able to afford more expensive phone cases, they are also less concerned about being trendy and prefer specific models.

4. Begin Designing

The design process will be your most crucial differentiation in selling bespoke phone cases online.

It’s also a location where you can be creatively expressive. Make sure the initial batch you release to the public is distinctive to make a statement about your business.

Two methods exist for creating phone cases:

1. Engage in joint work with Designers and Artists: Design forums like Dribbble are beautiful places to hunt for designers based on their aesthetics. Alternatively, if you’re seeking low-cost designs, you can always discover them on Fiverr.

To assist you in creating, look for designers who specialize in custom designs of your phone case.

2. Create your Custom Phone Cases: Using Photoshop or Photopea design mock-ups, you can also build phone cases online. Many print-on-demand providers for phone covers, such CaseApp and Printful, also offer phone case mock-up generators.

Consider employing distinctive fonts to promote your brand name or logo and the phone case design.

Not all phone case manufacturers will print on the case’s sides. Many will only print on the reverse, so keep that in mind while designing and seeking a source.

Try to source multiple distinct designs so you’re not relying solely on one, and obtain feedback as soon as possible:

  • Post your ideas to image-first social media platforms like Facebook, Instagram, or Pinterest, and track activity (likes, shares, and comments) to gauge interest. You can even spend money promoting your designs to a larger, more relevant audience to determine which ones perform best.
  • Solicit feedback from friends and family.
  • If you’re marketing to a specialized niche, Reddit is a terrific place to get feedback. Submit your designs to the appropriate subreddit (for example, if you’re selling pug cases).

Speaking to a niche market, a band of individuals interested in a specific issue will give you an advantage in generating interest when creating your phone cover.

After all, for many individuals, phone cases are simply a method to identify themselves to the outside world.

5. Locate your Phone Cases

After you’ve decided on a design, it’s time to manufacture custom phone cases and make them a reality. Unless you’re ready to invest hundreds of dollars in printing equipment, you have three basic alternatives for producing phone cases.

a. Locate a Manufacturer: You’ll likely find a manufacturer to make your phone case to optimize your revenues. Alibaba provides a directory of Chinese manufacturers who produce various high-quality phone covers, ranging from slim to folio to battery.

When each case costs as low as $1, you’ll be able to give cheaper discounts and make more money on each sale, even if you’ll need to buy in bulk with a minimum order number ranging from 10 to 300 or more.

You may also partner with one to appeal to customers who like to patronize local companies. In any event, before placing a substantial order, order a sample first.

It’s important to note that you only sometimes need a product to generate transactions. You may utilize sales to choose which phone cases to order, avoiding dealing with hundreds of patients who aren’t selling.

Because inventory will only take up a little space, if you’re confident in your phone cases, you can put up a cart or kiosk in high-traffic sites like a mall.

b. Make use of a print-on-demand service: Print and Printify are the only two services that provide on-demand printing of phone cases. While selling on the market reduces your margins slightly, it also removes the burden of shipping and fulfilment, so you don’t need to stock phone cases or even order them in quantity.

Assume you have your own Shopify store where you sell these phone cases. In that instance, print-on-demand services can interface with your online storefront, handling order fulfilment and customer support so you can focus on making sales.

Validating the designs people like on t-shirts, enamel pins, jewellery, or phone cases might take a lot of work. These print-on-demand services, particularly for slim phone cases, provide a low-risk approach to test ideas for designing your phone case.

c. Dropshipping Existing Phone Cases: All you have to worry about is creating a website and making sales because you don’t have to manufacture your one-of-a-kind phone cases.

They will handle the product, shipping, and fulfilment for you; the only real drawbacks are that you will have less control over the development and smaller margins.

Importing phone covers from Aliexpress into your Shopify store is as simple as utilizing an app like users.

6. Select a Brand Name and Logo

You’re ready to construct your public image if you can produce and make bespoke phone cases at an affordable price. The first step is choosing a company logo and its name.

To help you create a logo and grow your brand, you can utilize a free design tool like Shopify logo builder. After you provide details about your company, the logo creator will recommend a logo from hundreds of available options.

What’s the best part? You are not limited to your logo. To establish a consistent persona throughout your networks, you can purchase aesthetic components for Facebook, Twitter, Instagram, and YouTube.

Customers want businesses that have a compelling story, so try incorporating yours into your company name, logo, and website. If you’re making phone cases, you should have this available before completing your initial batch.

Then you may immediately begin selling your phone cases.


  • Shopify logo creator (free logo maker)
  • The free company name generator

7. Decide on a Price Point

One of the essential selections you must make is the price of your phone cases. It impacts almost every aspect of your organization, from cash flow to profitability, to determine what expenses you can afford.

Understanding your audience is linked to your pricing approach. Choose the pricing that supports your manufacturing costs while not discouraging the clients you’ll need to start a successful phone case business.

Remember to aim for profit margins that will allow you to scale safely if your concepts are successful. Trial and error is your closest buddy in this situation.

8. Establish your online store

Where can you sell phone cases now that you’ve learned how to build them? A great way to start is by setting up an online store.

It is a more complex undertaking than placing your stuff on online selling sites. These markets can aid in building your brand awareness in the short term, but in the long run, you’ll need your own online space.

It will assist you in maintaining ownership of your brand and retaining more income.

Andrew advises working on your website initially, then moving on to internet marketplaces for felony cases. “Our website and shops have been the two main drivers of traffic and sales,” he says.

He has seen that when consumers discover a Felony phone case on Etsy or Amazon, they Google the company to find out if it is reputable. “They want to go right to your website to analyze the brand and verify it appears credible.”

Shoppers will check your social media channels, such as Instagram and Facebook, to see if you’re also active there.

“I think all these touchpoints work together to give your brand the full 360 views online,” Andrew explains.

Shopify is the most user-friendly platform for starting an online business. You don’t need coding expertise or a large budget to get started.

However, you can obtain your website, SSL certificates, additional top-notch web servers, cart abandonment recovery, and other user-friendly marketing tools for $34 each month.

You may manage inventory in your Shopify admin and sell customized phones on marketplaces like Amazon, eBay, and others.

9. Promote your company

Now that you’ve determined your market, product, and supply chain, you must decide how and where to sell your phone cases.

While Etsy and Amazon are great venues to sell your phone cases, you may also start an online store to own your brand, broaden your marketing efforts, and establish a long-term business.

In terms of marketing, the following are suggested channels and methods to attempt, as well as resources for implementing them:

  • Search engine optimization. You may target customers looking for phone cases for specific devices using search engine marketing.

Because these searches are motivated by a desire to buy, you will receive the most relevant clicks to your items and the phones you support. It can be accomplished organically through SEO or paid for through Google Ads.

  • Facebook Marketing. If your designs are aimed at a specific demographic, Facebook advertisements can help you advertise to people who fit a particular profile.
  • Instagram Promotion. Instagram is a highly visual network with paid advertising alternatives ideal for showcasing your ideas.
  • Marketing using Influencers. They are working with miniature VIPs, YouTubers, Instagrammers, TikTokers, and other laid-out crowds that assist you with exploiting their effect and arrive at to get your telephone cases before additional individuals.
  • Through word of Mouth. While social media and collaborating with influencers can help you go forward, pay attention to word of mouth. If your clients adore your phone cases, you have a massive possibility for more marketing juice.

Request reviews from your consumers or use testimonials in your promotion (with permission, of course.)

Be as straightforward as possible in your messaging when writing product details for your phones, and examine the essential selling elements for your phone cases.

Perhaps your phone cases aren’t the strongest in the world, but they are slim! Your handmade iPhone clear cases are the most durable on the market. Kindly figure out what means quite a bit to your client!

Besides the plan, anything from the material to water protection from a video of your telephone case enduring a drop test will make your telephone cases more attractive to forthcoming clients.

How to Create Custom Phone Cases?

Instead of outsourcing your phone cases, you should make them yourself. You can create designs for your phone cases by drawing something by hand and scanning it to the computer, creating graphic art digitally in Photoshop or Canva, or hiring a professional to do it for you.

Opening a Phone Cover Business

Avoid being caught down by the custom phone cases market. As in any competitive business, you must focus on appealing to the correct niche and getting your offerings in front of these people.

Start as a second job, then learn and develop it into a private company.

You can reveal winning plans, phone cases, and methodologies to source them after some time to build your benefits and triple your deals.

FAQ about Custom Phone Cases

How can I start a phone case business?

  1. Establish a market requirement.
  2. Put together a business plan.
  3. Determine your target audience.
  4. Create your custom phone cases.
  5. Locate a manufacturer.
  6. Select a brand name and logo.
  7. Decide on a price range.
  8. Organize an internet store.
  9. Promote your company.

What is the Industry Value of Phone Cases?

According to MarketWatch, the “Mobile Phone Cases Market” is expected to grow at a 4.9% CAGR from 7172 million USD in 2021 to 8989.2 Million USD by 2027.

What does it Cost to Launch a Phone Case Company?

Beginning a telephone case organization takes additional time than cash. Shopify allows you to set up a free preliminary and purchase phone cases from outsourcing suppliers.

Items are only paid for when clients order them. After your free trial, you may run your Shopify business for as little as $30 per month.

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