Seven Steps To Launch Customized Phone Cases Business

Never before has a better moment to launch a business selling customized phone cases.

The US market for mobile phone accessories, which includes cases and screen guards, anticipates growing to $81.22 billion by 2028.

Find your piece of the market, and with a small initial investment, you may build a valuable business.

Smartphones have swept up the world. Most of us always carry our smartphones, even to the restroom.

Consumers need a trustworthy method of safeguarding their assets as robots become more valuable.

A phone case allows users to show off their identities while providing peace of mind.

These goods are also excellent revenue streams for business owners.

After all, you don’t need to invest a fortune to sell online and offline phone cases, personalize them using print-on-demand services, or even drop ship cases.

Let’s examine the straightforward procedures needed to launch your case business.

What Are The Requirements To Launch A Phone Custom Case Business?

The most crucial component for any company to have when starting a custom phone case business

There are numerous custom phone case options for many different sorts of phones. Make sure you are familiar with your options before you start designing.

The most incredible places to explore for printing and customization possibilities for your cases are:

Gel Cases:

Slim gel cases are simple to decorate in various ways. Come with more grip areas, making it simpler to maintain control of your phone. Gel cases are reasonably priced, adaptable, and ideal for various designs.

Bumper Cases:

Bumper cases offer additional defense for your phone’s sides and edges. To guard against damage, they could cover the phone’s back in gel or wrap it around in certain places.

Wallet Cases:

For affluent consumers who want to shield their phone and screen from scratches simultaneously, wallet cases enclose the device entirely. Most are made of materials that resemble leather and are adjustable.

Complex Cases:

Complex cases that snap onto the phone help shield it from harm. They can last longer than specific gel and rubber solutions and keep your phone in good shape. Additionally, complex cases can be tailored.

Exceptional Cases:

Exceptional cases have distinctive features like additional shock protection, integrated charging ports, and even hand-carved wooden patterns. These cases are more expensive, but customers may find them appealing.

Don’t forget to consider the type of phones you wish to build. There are a massive variety of phone models available nowadays.

As a result, it is only possible to develop examples that fit some possibility immediately.

Your target market’s most well-liked cell phones are excellent places to start.

Remember to consider the type of phones you want to create. Today’s market offers a massive selection of phone models.

As a result, it is only possible to develop examples that fit some possibilities immediately. Starting with the most well-liked phones in your target market is the best course of action.

You can track the search volume for particular types of phones with the use of tools like Keywords Everywhere so that you will know where to start.

7 Steps For Starting A Custom Phone Case Business

It’s essential to start planning your road to launch once you’ve decided what kinds of cases you’re making and which phone models you’ll aim for.

Starting your own business can initially seem intimidating, but the rapidly developing digital world makes it more straightforward than you’d expect to get started.

What you’ll need to create a phone cover business is as follows:

1. Determine a Market Gap

The finest businesses are built by identifying a market need and developing a plan to address it.

Numerous phone case businesses are available. Making a memorable and competitive brand will be easier if you can identify a specialized niche to serve.

Remember that you’ll have fewer competitors if your business is in a narrow niche.

Focusing on locations like “eco-friendly” customers can also help influence your business processes by deciding which resources you will use and which suppliers you can deal with.

Concentrating on a single specialty, you may select precise keywords most relevant to your audience and gain a higher Google ranking. How, then, do you identify a gap?

Begin by:

  • Using tools like Google Trends, you can uncover popular items in your sector, such as “Wooden” or “Personalised” phone cases. This tool can also ascertain which smartphones your clients are most interested in.
  • Analyzing Your Competitors can allow you to determine which audiences are already being addressed and which still want more options. For instance, none of your rivals sells phone cases designed especially for professionals, teachers, or moms.
  • Talk to your customers: Be in touch with your intended audience. You can gather helpful information about your potential niche by conducting surveys on forums and social media groups.
  • Look into the influencers: Check social media to see which cases are trending. You can find some of the most beautiful phone cases on the market on websites like Instagram.

2. Create a few Customized Phone Cases

It’s time to make gorgeous phone cases now that your business plan is prepared. The fun aspect is that you get to play with different designs.

Photoshop or one of the mockup programs provided by print-on-demand (POD) firms can be used to make your mockups.

These enable you to examine how your design would appear on various phones.

Before printing, double-check your options because some businesses will only use particular printing methods or cover a specific portion of the case. Your phone cases can also be created by:

  • Using Designs Made by Customers: have a following on social media? Allow users to input images and instructions for you to print on a unique phone case.
  • Working with Freelancers: Several online independent designers can create phone cases for you. Many of these experts are reasonably priced and capable of handling issues for numerous clients.
  • Contacting a Designer: Look for designers on forums and websites devoted to the arts, such as Dribbble. Find out who is prepared to collaborate with you more permanently. Even better, you could hire designers contractually or request that they create complete collections for you.

Before establishing your phone case brand, it helps to offer your clients a respectable range of options.

Start your business with more than one or two cases. Owners of smartphones care about content.

3. Create a Brand

A brand is your company’s identification or personality. You can communicate in various ways, such as through your company’s distinctive logo and color scheme, a well-designed website, your packaging design, and more.

By building your brand, you may stand out from the competition and win over more customers. Make sure you own the following:

  • Your brand stands out from the competition with a distinctive logo.
  • Attractive images such as graphics, films, animations, and photography for brands.
  • A color palette for your organization that conveys a specific identity and personality should be created, but it’s essential to grasp the psychology of color before doing so.
  • Content and copywriting that highlight your style of writing.
  • Having a distinctive brand name and mission
  • A purpose or collection of brand values that can be used to help customers recognize you.

Investigating a few of your rivals is beneficial to learn what branding they have been attempting to develop.

List the aspects of comparable brands you like and dislike, then utilize the web tools at your disposal to start producing.

Shopify, for instance, offers video and logo creation tools.

4. Select a Sourcing Plan

Quickly identify a provider of inventory. Here, there are several alternatives, including:

Cooperating with a Producer

With tools like Handshake and other internet marketplaces, locating a reasonable wholesale manufacturer is simple enough.

You can use this page to look for various phone cover kinds for multiple devices.

Even if you need to buy a lot of things and keep a lot of cases at once, you’ll be able to save a lot of money this way.

Utilizing Print-On-Demand

Print-on-demand businesses are lovely if you want to swiftly print your designs on products and deliver them to clients.

With print-on-demand, you pick a supplier to include your designs on the phone covers of your choice, and those businesses will produce the items for you.


One of the most economical ways to get phone cases for your company is through drop shipping.

Your customized phone cases will be shipped directly to your clients by the manufacturer you select, who makes the kind of goods you want.

You can avoid managing your stock by using dropshipping solutions like DSers, which provide you with a vast selection of phone accessories.

Can you provide clarification on the previous two? Make the best sourcing choice for your organization by comparing dropshipping and print-on-demand.

5. Price Your Cases

One of the most challenging aspects of growing your custom phone case business is determining the appropriate price range for a product.

If you lower your prices, customers will move to your rivals instead. A low cost, though, can mean you’re employing inferior components.

Your target market must be able to afford the price you set while still understanding the high caliber of your ideas.

As a beginning point, look at your rivals’ prices to see what they’re offering. Next, consider the variables that can impact your pricing.

How long does it take to sell the desired goods, for instance, or how many resources will you need to recruit?

You must decide how much of a profit you want to make after you use your pricing to cover the cost of producing the goods.

For additional information, look at these pricing strategy alternatives.

6. Create a Web Store

Building your online store is among the fun things you’ll do when starting a new business and designing your specific phone cases.

There are many fantastic methods to begin selling online, but starting with a reputable and user-friendly shop builder like Shopify makes sense.

Make careful to include everything that affects how people see your company as you work on your website.

Create compelling landing pages, upload eye-catching photos, and write engaging product descriptions. Additional considerations include the following:

  • There are numerous payment options on the checkout pages.
  • Information on the law, such as privacy policies and terms and conditions
  • a website for news or blogging as content marketing
  • Slide-ins and pop-ups for distributing offers to clients

With Shopify, you can jump into site construction because of its many great features.

You may also select from a variety of lovely e-commerce themes to use, so you can be sure your site will look fantastic.

7. Promote the Brand of Phone Cases

It’s now time to start attracting customers to your company.

Marketing your phone case brand is essential to attract as many devoted clients as possible. While some advertising tactics are expensive, others are less so.

You can, for instance, post material on social media without spending a lot of money; alternatively, you could try:

  • Email marketing to convert prospects into consumers by sending out frequent messages. Ensure that your clients consent to receive your email campaigns.
  • To promote cases through people your customers already trust, use influencer marketing. It will enhance the reputation of your company and draw in new clients.
  • You can target particular populations using social media marketing with paid and unpaid campaigns, such as youths interested in phone cases inspired by movies.

Paid Instagram marketing, Facebook Ads, and PPC campaigns can increase attention. Remember that many marketing initiatives will only provide results after some time.

How To Launch A Custom Phone Case Company In 2020

You now know all you need to do to start a business selling phone cases.

Recall that success in this business will need lots of effort and time.

Even if the margins on standard phone cases are slim, you may sell yours for more money by tailoring it to your target market’s tastes.

You will be able to make your phone case collection shine with the help of the tools and services we mentioned.

iPhone 11 Customized Phone Cases:

Add original and imaginative graphics, logos, text, or photographs to personalize your phone.

Add your touch while protecting your phone from dings, drops, and damage.

Many materials are available, including silicone, hard plastic, leather, and more. Pick the option that best suits your demands and sense of style.

Cases for Clear Custom Phones:

Protect your phone from drops, scratches, and other harm while showcasing its original color and design.

Clear cases can be customized with unique designs, logos, text, or images and are made of clear plastic or silicone.

These cases are well-known for protecting without covering up the creation of the phone and having a minimalist appearance.

Ideas for Designing Customized Phone Cases:

  1. Abstract: Unique patterns, lines, and geometric shapes.
  2. Inspirational, motivating, or humorous quotations.
  3. Initials, names, or logos in a fashionable font—a monogram.
  4. You can find Different colors in triangles, circles, and other geometric shapes.
  5. Pop art: Vibrant, bold graphics influenced by pop culture and comic books.
  6. Nature: Outdoor themes, wildlife, and landscapes.
  7. Illustrations, sketches, and works of art.
  8. Marble: Stylish marble designs in a range of hues.
  9. Glitter: Shiny and sparkling patterns.

Design for a Sublimation Phone Case:

Heat is used in the sublimation printing technique to transfer dye into a specific coating on the phone case.

It enables the printing of images in bright colors and excellent resolution.

This printing technique enables edge-to-edge, full-color printing, which makes it ideal for customized phone cases with images, texts, logos, and other patterns.

Sublimation is a long-lasting printing technique that won’t peel or fade over time.

Here are all the Steps to Starting a Personalized Phone Cover business, in Brief:

  1. Discover a market opportunity
  2. Create unique customized phone cases
  3. Boost your brand
  4. Select a case-sourcing strategy
  5. Pick a price range
  6. Create an internet store for customized phone cases.
  7. Promote your company

Building a custom phone case brand will be a fascinating adventure for you now that you know where to start.

To Get a Phone Case: