How to Create A Perfect Product Label Design | 6 Easy Steps

Why do a few items leap out at you while others age on the rack? Well-designed label can significantly impact the success of your Perfect product.

Significance of Custom Product Labels

Custom product labels are personalized labels designed specifically for a product or brand. These labels are crucial in product packaging and branding, providing essential information, enhancing visual appeal, and promoting brand recognition. Custom product labels allow businesses to showcase their unique identity, logo, and branding elements, ensuring their products stand out on store shelves. By tailoring the labels’ design, size, and material to suit their products’ needs, businesses can create a distinct and memorable impression on consumers, ultimately helping to differentiate their products in the market.

Impact of Well-Designed Labels on Perfect Product Success

Because consumers make quick judgements based purely on aesthetics, it might be difficult for your product to stand out from the competition.

Although it is possible to produce product labels of a high standard without the assistance of a graphic designer, this is only occasionally the case.

“That which is in direct contact with the Perfect product itself, or that holds, protects, preserves, identifies, and facilitates handling and commercialisation of the perfect product,” defines packaging expert and author Maria Dolores Vidales Giovannetti.

It means a product label and packaging are more than just the box it comes from. 

Is your packaging doing everything in its power to persuade customers that your product is worth buying after you put in a lot of effort to create something you are proud of?

Make the product labels and packaging so enticing that it encourages customers to buy using the steps below.

1. Learn about your customers

Who are your ideal customers? The easier it will be to make a product label, the more you know about them. Consider their reasons for shopping.

Think about it:

  • What are their ages, genders, ethnicities, locations, jobs, lifestyles, levels of education, and relationships? Are they further defined by anything else?
  • Why would they choose your product over that of your rivals? 
  • What are other companies in the same sector doing?
  • What do they dislike about the marketing and packaging of their rivals?
  • Which hues entice them most?

2. Pick a Size for the Product Label.

How do you determine the amount of packaging your product requires? To give you the most flexibility when packaging your product, we offer more than 300 label sizes.


  • Is there a standard for the industry?
  • Which is more visually striking, the product or the packaging?
  • Is there sufficient space for your product to convey all the necessary information?
  • How do you want to appear? Do you prefer a small, minimalistic or full-wrap label covering 95% of the container?

Use our label size guide to experiment with common label shapes and sizes. Cut out any shapes or sizes you want from the free PDF. This way, you can easily design a product label. 

3. Choose the Product Label Material

When choosing the product label material for your packaging, you have options. Over forty materials are available, including various bottles, boxes, and containers.

Consider the Use

For example, use a waterproof product label for the items used for the bathtub or shower.

We provide a few label materials resistant to moisture, direct water contact, and other conditions.

Try something brand New.

You can easily change your packaging or choose a more striking option for your product label design. Brown textured kraft, metallic foil, or holographic labels can give your product dimension and attract more customers. 

Do you require an entirely metallic label? Consider cold-foil stamping, which offers your labels metallic detail in specific places.

Add Value to the Container

Suppose you use unique packaging or a transparent glass or plastic container. Embrace it. Clear labels can assist you in achieving the “no label look” and highlighting the individuality of your packaging.

It’s important to remember that most printers don’t have a white ink or toner cartridge, so they can’t print white if you’re using a colour or explicit material. 

4. Choose a Product Label Design

Start with the template provided by your label company because configurations can vary between providers of labels.

Diecuts or holes, for instance, can be in various spots. When you peel up your label, even though they may appear similar, those minor inconsistencies might be apparent.

Please take advantage of the numerous product label templates in our extensive library.

Maestro Label Designer, which is explicitly designed for customers and products, can be used in place of taking a look at the five most popular product label design programs to learn about their benefits and drawbacks.

5. Configure Your Canvas

Designing for print and the web is different. Even though we planned our product labels to be easy to print, they can shift as they pass through the printer. Follow these artwork guidelines to ensure that your design prints as well as possible:

Pay attention to overlaps and folds.

Fold-over names are popular for completely covering a container, jug, or compartment. However, it’s easy to forget that there’s typically some overlap at the end.

Consider marking the amount of overlap you will have on your canvas. Doing this will remind you to exclude text and basic designs from the section.

Draw a map of the bleeding and safe areas.

We recommend keeping everything 0.125 inches away from the inside label outline and adding 0.125 inches of design beyond the outside label outline to ensure that nothing crucial is cut off.

The interior portion is called the “safe zone” because it will likely remain within the die-cut label during printing. 

6. Make the label for your Perfect Product

Your product label design should reflect your brand’s style and be as distinctively “you” as your product. If you want your customers to feel right when they see your product label, follow the advice in the following paragraphs.

Add pictures

To highlight the features of your product, use visuals and photos.

They can help customers quickly associate your product with essential things. 

Consider including a picture of your product, a close-up of the texture, or a flavour-illustrative symbol. Maestro Label Designer allows you to upload images or browse clipart to create the ideal design.

Consider the hues

When creating a product label, your chosen colours significantly impact how consumers react to your goods. They influence our purchasing decisions, our emotional attachment to a product, and other factors.

Make a product label that uses the colours of your brand. Going wild with fun fonts and colours can be tempting but keep a reasonable distance. To keep the brand consistent, try to use the same colours. 

It will help customers remain loyal to your brand and make it simple to recognise it. They will remember your brand from the packaging, website, and marketing materials you use.

If you are creating a variation of a single product label, use the same packaging design in different colour schemes to keep them looking the same. 

Make the strawberry candle’s label red and the banana candle yellow. When choosing product label designs, learn more about colour psychology.

Create your Message for Sales

It’s time to concentrate on the content after your product label design has been roughly conceptualised.

Remember that every product, whether food or something else, is bought to fulfil a need. That need might be for food, entertainment, or decorating a room.

The best place to explain how your product is different from others is through the product label.


  • What distinguishes your product?
  • What distinguishes your offering from the competition?
  • What benefits may customers expect when they buy from your company?
  • What discounts or value-added features does your product offer that make it a more attractive proposition?

Examine the Opposition

Do a study of the competition. Pay attention to your direct rivals’ packaging and product label designs and the more prominent players in your industry. What are they currently promoting? Do you provide the same services?

Examine ways in which you can follow a trend but still stand out. Emphasising your products’ health benefits or clean ingredients, for example, is a straightforward approach to incorporating the expanding health trend into your packaging.

Narrate Your Story

Be original once you’ve decided what to say. Stories are the best form of communication for humans. You should talk about the kind of experience that customers can expect.

Instead of “Pine Cone Scent,” give your product the name “Christmas Eve-Scented Pine Cones.” 

Customers immediately associate your product with Christmases spent by the fire and recall those memories. You can even use relevant graphics to bring back fond memories.

Talk to your Client

When possible, write in your voice. “One illustration of a lip balm label reads, “You want soft, supple lips that stay nourished for hours – over or beneath your lipstick.

The “you” and “your” keywords, which refer to the customer, are essential here. This example also talks about a benefit the customer would get from having hydrated lips that lasted for hours.

Be Sincere

You should be as particular as possible to set yourself apart from your competitors. However, whatever you say must be accurate. 

Don’t make claims that you don’t know the science behind it. If you say your product is for a medical condition, you’ve crossed over into “drug” territory and could break FDA regulations. To be safe, avoid using words like “treat,” “heal,” and “cure.”

Create the Content

After establishing the foundation for your branding and marketing message, it is time to refine your design.

Size It Up

Verify that the font size is legible. Font size holds significant value on the product label. A font that is too small could overwhelm the label and, by extension, your product. 

The information will almost certainly be missed if the font size is too small. It necessitates locating the ideal size balance.

Use a variety of sizes simultaneously to demonstrate the order of importance. Because customers are prone to skimming, you must make the most important text stand out on the page.

Take a catchy line from your description or a sentence from a customer review and add something that makes it stand out. It could be the addition of a standout colour, a novel approach to the treatment of the text, or a well-organized graphic that helps draw attention to your message.

Use a Variety of fonts.

When there is a lot of information to be presented, font pairing is used. Take care; The message may become diluted with too many fonts, making it difficult for potential customers to read.

Final Steps For A Product Label Design

Verify the Essentials Once More

Everyone searches for specific pieces of information, depending on your product. Check your product’s label to ensure the following information is listed.

The item’s name

Use the label’s largest font size to keep it at the forefront.

Gross Weight

It should be placed toward the bottom of the label on the front. When your product is solid, the “Net weight” is written before the weight in ounces or grams. Liquids are listed in ounces or millilitres and do not require the term “Net weight.”

Contact Details

Customers may wish to place additional orders or have questions about your product. Include your phone number, website address, and email address if there is room.

The FDA has made it a requirement as well. They want the manufacturer’s name and their location’s physical address.

Product Label Ingredients

Describe the components of your product. Even though some products, like soap, don’t need a list of ingredients, your customers will always be happy to know what’s in their products. 

The most frequently used ingredients should be listed first. Colourants are a particular case and can be recorded toward the end of any request.


Include detailed instructions for using your product correctly. Include suggestions and concepts to become a wealth of information for interested customers.

You believe clients should go to you for everything connected with your item. 

Exist any further applications for your product? Can we use the container once more?

Include those particulars or a link to your blog or website.

Please don’t overdo it.

Keep away from data/plan over-burden. It’s always in the client’s best interest to keep things controllable. 

Some big brands can label with text, but only for some people. Design is also included in that. Leave plenty of blank space and avoid using too many graphics; Sometimes, a single primary logo is all it takes to get someone’s attention.

Reduce what you’ve written, created, and organised to a size that can be managed.

Make your label easy to understand so that customers can read it.

Assess The Overall Product Label Design Process

There is a narrow line between giving your brand’s personality too much and asking for too much information or giving it too little character and asking for too much. 

Using just enough of each would be beneficial to maintain their interest and focus.

Last Verdict

Designing a product label requires research, experiments and hard work. When you get to the end of your product label design, ask yourself these questions:

  • Is there a good balance between the design and the content?
  • Do you want to leave a good first impression?
  • Is the font and size of the text legible?
  • Did you precisely work around any sections that overlapped?
  • Do the colours appear as you intended?
  • Is the purpose of your packaging solely to make an impression, or does it serve a goal after the purchase?
  • Make sure that any information it contains is irrelevant if it has a safety seal or component that can be removed and will be destroyed when used for the first time.

Making point-of-sale labels for your products is laborious, but it is possible. Using the advice above, you can create stunning labels for your handmade goods to help them sell quickly.